In 1948, Shell introduced their iconic yellow-red color scheme, which makes sense considering the psychology of color and technology in that era allowing easier color printing. The choice of yellow and red is an interesting one-this color pairing is usually reserved for the food industry (McDonalds, Denny’s, etc.). Today’s Shell logo features a series of leading lines pointing to the near-center of the design, a design technique that makes the logo, and the brand by extension, seem more dynamic and active. What’s really interesting, though, is we see the origin of the ridges that exist in their modern-day logo. Although it’s done in a realistic style, those kinds of details aren’t as popular nowadays because they’re hard to make out at a distance and a lot is lost when replicating them at smaller sizes, like smartphone icons. Here we see the definitive, front-facing shape of the popular shell logo, which removes much of the ambiguity over what the object actually is. That original shell comes from 1900, and it wasn’t until 1904 that we see something recognizable to today’s version. Long gone are the days of literal logos, where a company called Shell could just use an ambiguous illustration of a seashell and that was enough to satisfy consumers. Shell logo evolution from 1900 to today If you’re planning a logo redesign and want some pointers, or if you just want to see for yourself how ridiculous Canon’s original logo was, below we offer nine logo evolution examples from famous brands.
#LOGO QUIZ RED SWAN LOGO UPDATE#
If a brand wants to come across as modern or cutting edge, they need to regularly redesign and update their logo by modern standards. What was spiffy, neato and keen in the 1950s, brought into present day just looks kind of weak sauce.
Brands need to evolve to stay relevant-and so do their logos.
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